Fibria

UX and product designer · Manchester, UK · Open to in-house roles

I design journeys people actually finish.

asking for less, getting more

UX/UI designer with an IT background and 2+ years of studio experience. I start with research, write in plain words, and design for the people most likely to get stuck.

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Selected work

B2C · 2025 · Electronics

Fewer fields, same data: redesigning a registration funnel

A global electronics brand needed more customer data while customers were already quitting the form. I made registration lighter and still got the business what it needed.

5 fields down to 2 on step one

Before · step 1

  • First name
  • Last name
  • Email
  • Phone
  • Address

After · step 1

  • Email
  • Model number
Step 1 went from five personal details to two fields. Everything else moved later, or became optional.

Public sector · 2026 · In development

Designing self-service to reduce membership support requests

Members of a national heritage organisation kept contacting support because what they needed was spread across two websites. I redesigned joining, renewing and the member dashboard around their most common questions.

13 membership types, a few simple questions

Before

13 membership types to compare at once

After

  1. Is this for you or a gift?
  2. A few more simple questions
  3. Your recommended membership
Instead of comparing 13 options, people answer a few questions and get a recommendation.

How I work

  • Research first, even with no budget

    Interviews when I can, Reddit and reviews when I can’t. I’d rather design from real complaints than assumptions.

  • Plain words

    English is my second language, so I never assume something is clear just because it’s clear to me.

  • Decisions written down

    I annotate every design decision, so stakeholders and developers know why, not just what.

Off screen

Tomatoes, jumpers and slow travel

I grow my own food, crochet colourful jumpers, read political books and document my travels. Variety in how I spend my time makes me a better designer.

More about me

a note from me

I’m looking for an in-house team where I can stay with a product after launch, measure what works, and keep improving it.

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